Innovative design and ergonomic form combine to make your Action Butt™ Rod Holder the most essential fish fighting accessory on your boat!

The Action Butt™ Rod Holder adapts to any of your salt water fishing rods through the innovative "flexing" rod grips. Watch as the rod grips adjust to adapt to the diamater of every salt water rod in your arsenal.

Your Action Butt™ Rod Holder will ease the fight and let you concentrate on landing fish instead of the bruises he rod butt would be inflicting on your torso!

NO belts! ... NO bruises!

Allows complete freedom of movement as the fight progresses.

The Action Butt™ Rod Holder clings tightly to the base of whatever salt water rod you insert. This allows you to freely move the rod from spot to spot as the fight progresses. The curved, ergonomic design allows you to pump the rod as you fight while it "rolls" on your torso with the unique design that includes a curved upper lip and a gripping surface designed for proper adhesion.