Introducting the ULTIMATE solution for "stand-up", BIG Game fishermen who pride themselves on being prepared!

The Action Butt™ rod holder is the newest, most dynamic development in "stand-up" fish combat since the invention of the outboard!

Quick and easy to use, this innovative new rod holder quickly adapts to and slips on any salt water rod you are using to target your catch for the day.

NO belts! ... NO bruises!

Allows complete freedom of movement as the fight progresses.

The Action Butt™ Rod Holder clings tightly to the base of whatever salt water rod you insert. This allows you to freely move the rod from spot to spot as the fight progresses. The curved, ergonomic design allows you to pump the rod as you fight while it "rolls" on your torso with the unique design that includes a curved upper lip and a gripping surface designed for proper adhesion.